boxboss
04-02-2010, 06:01 PM
Something for the ultimate individualisation post whores among us (and you know who you are):
MINI, a leader in the manufacturing of customized vehicles in volume, is set to take automobile personalization to a whole new level with a revolutionary paint system that will allow owners to change the exterior color of their vehicle as often as they change their mood.
The ground-breaking MINIMagic paint system, exclusively available on MINI Clubman, will give MINI owners the chance to completely change their MINI’s exterior color in only a few minutes and with just the effort required to apply a single coat of wax – a world first for an automotive manufacturer.
The MINIMagic paint system will be available with any of the Clubman’s stunning paint colors, starting this spring.
http://www.bmwblog.com/wp-content/uploads/P90058775-655x436.jpg
“The introduction of MINIMagic on the MINI Clubman will transform the way owners select the exterior colors on a new MINI, and offers even more options to personalize a MINI to individual taste,” said Jim McDowell, Vice President of MINI USA . “Gone are the days when our customers need to worry about whether they have made the right choice of paint color. With MINIMagic, if they change their mind altogether, or just want a brief transformation of their MINI for a few weeks, it can now be done as simply as changing a shirt or rinsing your hair from blonde to brunette!” he added.
The new, innovative range of MINIMagic paint finishes are first applied at the production facility in Oxford, United Kingdom, as the first stage in a two-part process. All it takes for the customer to activate an on-demand color change is a simple application of the second part of the process – a quick wipe over the painted surfaces with the patented MINIMagic paint polish. In minutes, the transformation – from Light Coffee to Cosmic Blue for example – can be completed.
The permanence of the color changes can be selected by the customer, with three different second-stage polishes available – one month, six months or permanent. If left alone, the one-month and six-month paint finishes eventually revert to the vehicle’s original paint color, a process that happens in just a few hours at the end of the chosen period.
MINI, a leader in the manufacturing of customized vehicles in volume, is set to take automobile personalization to a whole new level with a revolutionary paint system that will allow owners to change the exterior color of their vehicle as often as they change their mood.
The ground-breaking MINIMagic paint system, exclusively available on MINI Clubman, will give MINI owners the chance to completely change their MINI’s exterior color in only a few minutes and with just the effort required to apply a single coat of wax – a world first for an automotive manufacturer.
The MINIMagic paint system will be available with any of the Clubman’s stunning paint colors, starting this spring.
http://www.bmwblog.com/wp-content/uploads/P90058775-655x436.jpg
“The introduction of MINIMagic on the MINI Clubman will transform the way owners select the exterior colors on a new MINI, and offers even more options to personalize a MINI to individual taste,” said Jim McDowell, Vice President of MINI USA . “Gone are the days when our customers need to worry about whether they have made the right choice of paint color. With MINIMagic, if they change their mind altogether, or just want a brief transformation of their MINI for a few weeks, it can now be done as simply as changing a shirt or rinsing your hair from blonde to brunette!” he added.
The new, innovative range of MINIMagic paint finishes are first applied at the production facility in Oxford, United Kingdom, as the first stage in a two-part process. All it takes for the customer to activate an on-demand color change is a simple application of the second part of the process – a quick wipe over the painted surfaces with the patented MINIMagic paint polish. In minutes, the transformation – from Light Coffee to Cosmic Blue for example – can be completed.
The permanence of the color changes can be selected by the customer, with three different second-stage polishes available – one month, six months or permanent. If left alone, the one-month and six-month paint finishes eventually revert to the vehicle’s original paint color, a process that happens in just a few hours at the end of the chosen period.