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Gran Turismo
07-25-2008, 02:21 PM
I was just wondering that the weirdest and quirkiest "viral" marketing campaign supposedly made by :bmw: to date hasn't been discussed here yet.

Here's the movie, go see it yourself (warning - 30 minutes, so take your time)
http://www.rampenfest.com/

Even the featured places and businesses have their own websites:
http://www.oberpfaffelbachen.com
http://www.brendlevents.de/
http://unterholznerbau.de/
http://www.petersbackerei.de/
http://www.cafepress.com/rampenfest
http://seppstunts.de/
http://www.bmw.de :mrgreen:

Why I think BMW is behind all this:
- The movie comes across as too "professionally" made for an amateur video blogger, it looks well-funded and well directed
- Only Bavarians could be able to depict the rural Bavarian lifestyle and characters in such a satirical way, regardless if exaggerated (like the teeth) or subtle. I had to watch the movie twice because of ROTFLMAO the first time!

BHR4CE1
07-25-2008, 03:24 PM
"Without the wing, it won't work!"


"The upward thrust..."


:greenlaff::greenlaff::greenlaff::greenlaff::green laff::greenlaff::greenlaff::greenlaff::greenlaff:: greenlaff::greenlaff::greenlaff::greenlaff::greenl aff::greenlaff::greenlaff::greenlaff::greenlaff::g reenlaff::greenlaff::greenlaff::greenlaff::greenla ff::greenlaff::greenlaff:

BHR4CE1
07-25-2008, 03:26 PM
As a footnote...don't you think they all seemed a little TOO comfortable with those fangs?

BHR4CE1
07-25-2008, 03:33 PM
And what was with those chocolate pigs?

boxboss
07-25-2008, 06:31 PM
And what was with those chocolate pigs?

Forget the pigs...how about the Hefeweizen :cheers: my favorite!

BTW, I thought "viral" ads were on YouTube for propagation...I've never seen this. It is much too slick (production) for your average YouTube offering.

BHR4CE1
07-25-2008, 08:36 PM
The whole thing rocked.

Gman
07-31-2008, 12:30 PM
http://content.bmwusa.com/Ramp_Fest/TheRampIphone.m4v

Gman
07-31-2008, 12:30 PM
The 30 minute movie was very entertaining.

Gman
07-31-2008, 12:31 PM
Did you see in the beginning all the BMWs he covered up through the window by his hand?

Gman
07-31-2008, 12:32 PM
Thanks for the video. I sent it to my brother to watch on his 3G iPhone.

Gman
07-31-2008, 12:32 PM
Oh, definitely exaggerated.:scared: